Commentary

Law Firm Joins Client Roster

by Michael Aron on August 10, 2010

Aron Design has been retained by Davidson Dawson & Clark LLP to design print and online marketing materials. They are the only trusts and estates boutique law firm in the New York metropolitan area, with offices in New York and Connecticut.

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Eight Tips to Avoid Cognitive Overload

August 6, 2010 Commentary

When Aron Design creates a website we are intensely aware of cognitive overload—the brains inability to process the chaos of the typical website presentation. Avoid cognitive overload with well designed pages that promote comprehension and increase effectiveness. Our methodology: Large, easy-to-read font with plenty of linefeed spacing Lots of white space and generous margins Avoid [...]

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Be Distinct from the Crowd

April 3, 2010 Commentary

I was reading the book You Are Not a Gadget by the computer scientist Jaron Lanier and came across this passage: “…there is no evidence that quantity becomes quality in matters of human expression or achievement. What matters instead, I believe, is a sense of focus, a mind in effective concentration, and an adventurous individual [...]

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Too Big to Fail

February 7, 2010 Commentary

I recently finished reading Andrew Ross Sorkin’s Too Big to Fail. I recommend it. He managed to recreate—in incredibly believable detail—the timeline, personalities, and backroom politics behind Lehman Brothers’ demise and the resulting financial market devastation. I was close to the situation in my own way because my employer at the time, Ross Culbert & [...]

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