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E-commerce Website for Leslie Linsley Nantucket

By Websites



Aron Design just completed the design and build-out of a robust e-commerce site for Leslie Linsley Nantucket, a specialty retailer with stores in Nantucket and Boston. We designed their brand identity, the in-store label and collateral system, the signage and the direct mail marketing. Read More

Be Distinct from the Crowd

By Commentary

I was reading the book You Are Not a Gadget by the computer scientist Jaron Lanier and came across this passage: “…there is no evidence that quantity becomes quality in matters of human expression or achievement. What matters instead, I believe, is a sense of focus, a mind in effective concentration, and an adventurous individual imagination that is distinct from the crowd.”

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Interactive Proposal to Sun Microsystems

By Favorites

To renew engagements or to win new business, PwC needed a compact solution that included reams of information, video interviews, downloadable pdfs, and links to online presentations. These packages needed to be produced with a very short lead time and only 100 copies were produced. Each proposal would include an interactive CD and a book housed in rigid presentation packaging.

This example is from the pitch to Sun Microsystems.

On a technical level, this presentation was a challenge. Produced at a time before streaming video on the internet, or even DVDs for that matter. We shot and edited 24 videos, used aggressive compression codecs, and squeeze them onto a 700MB CD-Rom with interactive functionality encoded using Macromedia Director. A few days before the presentation, Sun called and said the disc had to play on their proprietary Solaris OS. Non-negotiable.

Our disk would not play on Solaris. To solve the problem we bought two different vintage Solaris desktops and re-worked our presentation to play seamlessly using Flash. We delivered the disks by NexJet NY>LA rush courier in order to make the meeting. Close call but we made it.

Client: PricewaterhouseCoopers
Firm: Calfo Aron LLC.

Entertainment Media and Communications Summit Intro Video

By Favorites

PricewaterhouseCoopers publishes an annual survey about trends in the entertainment, Media and Communications industry. They publish a 400-page book that contains forecasts for worldwide trends in internet, music, publishing and broadcast based on extensive interviews with leading CEOs, COOs and CIOs.

The day-long book launch event is a major event held every year at the Waldorf=Astoria Ballroom. Many of the industry’s glitterati show up.

Our responsibility included branding, marketing and production for all aspects of the effort including:

  • Introductory video montage
  • Set design
  • Email marketing and registration
  • Event wayfinding and dinner journal
  • Advertising in trade media
  • Design and production of the book

The video montage above features original music we composed, voice over recordings of the script we wrote, and visuals we produced.

Sound Design: North Forty Music
Design Firm: Calfo Aron LLC