Designing a website for yourself is a challenge. There are so many objectives to accomplish. It has to be stunningly handsome, amazingly entertaining, clearly communicative, and masterfully executed.
For Decker Design, where I am the Design Director, we achieved that goal. Read More
The home page featured a series of photos that illustrated “creative problem solving”—a perfect description of the superior advocacy offered by this top international law firm. This photo is one of my favorites. It shows a man using two chairs to cross a large puddle in a Paris park. The site has hundreds of pages and displays in several languages. For the recruiting section, we produced candid video interviews of dozens of partners and associates about cases, life at the firm and other relevant topics.
Client: Debevoise & Plimpton LLP
Firm: Ross Culbert & Lavery, Inc.
Aron Design just completed the design and build-out of a robust e-commerce site for Leslie Linsley Nantucket, a specialty retailer with stores in Nantucket and Boston. We designed their brand identity, the in-store label and collateral system, the signage and the direct mail marketing. Read More
A consulting assignment for one of the metropolitan area’s largest health care institutions.
Lutheran HealthCare Poster Series
After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LHC non-rehab personnel needed to be educated about the full range of services available at LHC rehab care. Read More
A highly illustrative homepage for a highly unusual product line. We wrote, designed and programmed the site which features a powerful content management system and a full function shopping cart with inventory management. The display font we used is IM Fell, a new release from GoogleFonts featuring the ability to embed the actual font on the fly. Visit the site here.
I was reading the book You Are Not a Gadget by the computer scientist Jaron Lanier and came across this passage: “…there is no evidence that quantity becomes quality in matters of human expression or achievement. What matters instead, I believe, is a sense of focus, a mind in effective concentration, and an adventurous individual imagination that is distinct from the crowd.”
