This New Jersey-based firm wanted to convey their strong presence in New York City. To achieve this, we went up to the roof of their building and photographed the view in 360 degrees and stitched it together into an infinity motion graphic. In addition to the site, we created their brand identity.
Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex
In addition to designing this website, I took all of the photos of the Wall Street neighborhood in which they have their headquarters. These photos, In addition to B&W portraits by Michael Paras, form the basis of the brand image for the firm. I also refined the logotype and produced all of their advertising and collateral.
Client: Cahill Gordon & Reindel LLP
Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex
This site’s navigation is quite unusual. It utilizes a strong diagonal derived from the “Z” in the logo. We utilized a layered accordion menu built with the latest javascript. See the effect here. The inside pages have a vertical heading, also quite unusual. We were responsible for the considerable information architecture as indicated by the News page below.
Client: Butzel Long LLP
Firm: Ross Culbert & Lavery, Inc.
Backend by Hubbard One
The home page featured a series of photos that illustrated “creative problem solving”—a perfect description of the superior advocacy offered by this top international law firm. This photo is one of my favorites. It shows a man using two chairs to cross a large puddle in a Paris park. The site has hundreds of pages and displays in several languages. For the recruiting section, we produced candid video interviews of dozens of partners and associates about cases, life at the firm and other relevant topics.
Client: Debevoise & Plimpton LLP
Firm: Ross Culbert & Lavery, Inc.
