This New Jersey-based firm wanted to convey their strong presence in New York City. To achieve this, we went up to the roof of their building and photographed the view in 360 degrees and stitched it together into an infinity motion graphic. In addition to the site, we created their brand identity.
In addition to designing this website, I took all of the photos of the Wall Street neighborhood in which they have their headquarters. These photos, In addition to B&W portraits by Michael Paras, form the basis of the brand image for the firm. I also refined the logotype and produced all of their advertising and collateral.
The home page featured a series of photos that illustrated “creative problem solving”—a perfect description of the superior advocacy offered by this top international law firm. This photo is one of my favorites. It shows a man using two chairs to cross a large puddle in a Paris park. The site has hundreds of pages and displays in several languages. For the recruiting section, we produced candid video interviews of dozens of partners and associates about cases, life at the firm and other relevant topics.
This modernist package is one my favorite possessions. I purchased it for a few bucks at a flea market in Philadelphia.
Paul Rand El Producto cigar box
It was designed by the legendary Paul Rand and features a photogram on the cover—hence the title “Cigar Album.” Read More
I couldn’t resist the temptation to present the building this way since I had the photographer shoot it from the precise same location during the day and again at night. It perfectly illustrates two key attributes of the commercial space for lease: the building stands alone therefore offering terrific views, and the busy Penn Station neighborhood operates literally round-the-clock.
