A consulting assignment for one of the metropolitan area’s largest health care institutions.
After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LHC non-rehab personnel needed to be educated about the full range of services available at LHC rehab care. Accordingly, we created a four-pronged approach — first targeting the 800+ LHC physicians not affiliated with the rehab practice — then the in-house case workers, the patients and their families, and the local community.
To reach these diverse audiences we created a universally understood name, visual identity, and marketing theme.. Our recommended campaign “ TLC: Total Lutheran Care” is easy to understand in the languages of the neighborhood: Chinese, Spanish, Russian, and Farsi and the simple, colorful design is visually arresting and memorable.
Our plan includes an custom image library, color palette, publication grid, e-newsletter templates and graphics library which will enable their in-house art department to produce marketing pieces going forward. Below are a few examples of the design recommendation.