PricewaterhouseCoopers publishes an annual survey about trends in the entertainment, Media and Communications industry. They publish a 400-page book that contains forecasts for worldwide trends in internet, music, publishing and broadcast based on extensive interviews with leading CEOs, COOs and CIOs.
The day-long book launch event is a major event held every year at the Waldorf=Astoria Ballroom. Many of the industry’s glitterati show up.
Our responsibility included branding, marketing and production for all aspects of the effort including:
- Introductory video montage
- Set design
- Email marketing and registration
- Event wayfinding and dinner journal
- Advertising in trade media
- Design and production of the book
The video montage above features original music we composed, voice over recordings of the script we wrote, and visuals we produced.