This project included client interviews, information architecture, design and backend programming for over 40 pages and a password-protected, lead-generating membership module for enrolling subscribers. The site is fully responsive, so it renders well on mobile tablets and smartphones.
Client: Lenox Advisors
Firm: Decker Design
My previous design for the Decker site featured 81 examples of the work in one single page, sorted by type of work or by type of client. Almost no text. All image. This time around we decided to try the opposite. Just nine case studies with a deep explanation of the challenge and the solution. The minimal presentation has been received with overwhelming approval. It was learned, through interviews with clients and other site visitors, that basically nine samples of the work was enough to assess the qualifications of the firm. In fact, most people only viewed three or four before traveling elsewhere, according to our analytics.
Design Firm: Decker
Concept: Lynda Decker
Programming: Bradley Cushing
This New Jersey-based firm wanted to convey their strong presence in New York City. To achieve this, we went up to the roof of their building and photographed the view in 360 degrees and stitched it together into an infinity motion graphic. In addition to the site, we created their brand identity.
Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex
In addition to designing this website, I took all of the photos of the Wall Street neighborhood in which they have their headquarters. These photos, In addition to B&W portraits by Michael Paras, form the basis of the brand image for the firm. I also refined the logotype and produced all of their advertising and collateral.
Client: Cahill Gordon & Reindel LLP
Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex
This site’s navigation is quite unusual. It utilizes a strong diagonal derived from the “Z” in the logo. We utilized a layered accordion menu built with the latest javascript. See the effect here. The inside pages have a vertical heading, also quite unusual. We were responsible for the considerable information architecture as indicated by the News page below.