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Web Typography

Minimal Website Design for a Branding Firm

By Websites

 

decker-site-2014

My previous design for the Decker site featured 81 examples of the work in one single page, sorted by type of work or by type of client. Almost no text. All image. This time around we decided to try the opposite. Just nine case studies with a deep explanation of the challenge and the solution. The minimal presentation has been received with overwhelming approval. It was learned, through interviews with clients and other site visitors, that basically nine samples of the work was enough to assess the qualifications of the firm. In fact, most people only viewed three or four before traveling elsewhere, according to our analytics.

Design Firm: Decker
Concept: Lynda Decker
Programming: Bradley Cushing

Top Wall Street Law Firm Website

By Brand Identity, Favorites, Law Firms, Websites

cahill_web

In addition to designing this website, I took all of the photos of the Wall Street neighborhood in which they have their headquarters. These photos, In addition to B&W portraits by Michael Paras, form the basis of the brand image for the firm.  I also refined the logotype and produced all of their advertising and collateral.

Client: Cahill Gordon & Reindel LLP
Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex

E-commerce website

By Websites

Bob's No Problem Website

A highly illustrative homepage for a highly unusual product line. We wrote, designed and programmed the site which features a powerful content management system and a full function shopping cart with inventory management. The display font we used is IM Fell, a new release from GoogleFonts featuring the ability to embed the actual font on the fly. Visit the site here.