My previous design for the Decker site featured 81 examples of the work in one single page, sorted by type of work or by type of client. Almost no text. All image. This time around we decided to try the opposite. Just nine case studies with a deep explanation of the challenge and the solution. The minimal presentation has been received with overwhelming approval. It was learned, through interviews with clients and other site visitors, that basically nine samples of the work was enough to assess the qualifications of the firm. In fact, most people only viewed three or four before traveling elsewhere, according to our analytics.
