Projects & Perspectives

Website for Wealth Management Firm

By | Websites

 

This project included client interviews, information architecture, design and backend programming for over 40 pages and a password-protected, lead-generating membership module for enrolling subscribers. The site is fully responsive, so it renders well on mobile tablets and smartphones.

Client: Lenox Advisors
Firm: Decker Design

 

Minimal Website Design for a Branding Firm

By | Websites

 

decker-site-2014

My previous design for the Decker site featured 81 examples of the work in one single page, sorted by type of work or by type of client. Almost no text. All image. This time around we decided to try the opposite. Just nine case studies with a deep explanation of the challenge and the solution. The minimal presentation has been received with overwhelming approval. It was learned, through interviews with clients and other site visitors, that basically nine samples of the work was enough to assess the qualifications of the firm. In fact, most people only viewed three or four before traveling elsewhere, according to our analytics.

Design Firm: Decker
Concept: Lynda Decker
Programming: Bradley Cushing

Location-based App Data Visualization

By | Favorites

 

Open Paths is a novel mobile app developed by the R&D Lab at the New York Times. It tracks your location over time. The dataset is available to larger groups to encourage evaluation and comparison. We find it interesting and developed this data visualization based on one month’s wanderings of several Decker designers. Take a look here.

Firm: Decker Design
Programming: Bradley Cushing

Entwistle & Cappucci Law Firm Website

By | Brand Identity, Law Firms, Websites

 

entwistle

This New Jersey-based firm wanted to convey their strong presence in New York City. To achieve this, we went up to the roof of their building and photographed the view in 360 degrees and stitched it together into an infinity motion graphic. In addition to the site, we created their brand identity.

Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex

Top Wall Street Law Firm Website

By | Brand Identity, Favorites, Law Firms, Websites

cahill_web

In addition to designing this website, I took all of the photos of the Wall Street neighborhood in which they have their headquarters. These photos, In addition to B&W portraits by Michael Paras, form the basis of the brand image for the firm.  I also refined the logotype and produced all of their advertising and collateral.

Client: Cahill Gordon & Reindel LLP
Firm: Ross Culbert & Lavery, Inc.
Programming: Animus Rex

Website for Large Automotive Law Firm

By | Law Firms, Websites

butzel-long

This site’s navigation is quite unusual. It utilizes a strong diagonal derived from the “Z” in the logo. We utilized a layered accordion menu built with the latest javascript. See the effect here. The inside pages have a vertical heading, also quite unusual. We were responsible for the considerable information architecture as indicated by the News page below.

 

butzel-long-inside-pageClient: Butzel Long LLP
Firm: Ross Culbert & Lavery, Inc.
Backend by Hubbard One