My previous design for the Decker site featured 81 examples of the work in one single page, sorted by type of work or by type of client. Almost no text. All image. This time around we decided to try the opposite. Just nine case studies with a deep explanation of the challenge and the solution. The minimal presentation has been received with overwhelming approval. It was learned, through interviews with clients and other site visitors, that basically nine samples of the work was enough to assess the qualifications of the firm. In fact, most people only viewed three or four before traveling elsewhere, according to our analytics.
Design Firm: Decker
Concept: Lynda Decker
Programming: Bradley Cushing
Designing a website for yourself is a challenge. There are so many objectives to accomplish. It has to be stunningly handsome, amazingly entertaining, clearly communicative, and masterfully executed.
For Decker Design, where I am the Design Director, we achieved that goal. Read More
Aron Design just completed the design and build-out of a robust e-commerce site for Leslie Linsley Nantucket, a specialty retailer with stores in Nantucket and Boston. We designed their brand identity, the in-store label and collateral system, the signage and the direct mail marketing. Read More
A consulting assignment for one of the metropolitan area’s largest health care institutions.
Lutheran HealthCare Poster Series
After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LHC non-rehab personnel needed to be educated about the full range of services available at LHC rehab care. Read More
Bob's No Problem Label
We recently completed the brand identity for Bob’s No Problem, a gourmet specialty foods producer based in Boca Raton. The first line of products will be a Bloody Mary Maker. It’s delicious. We’ll re-post when the e-commerce website is finished so you can order some. The map art, based on an 18th century original, is by William Bevington. This design is a variation of the original we did back in 1985.